Your family's judgment layer

Hobson sits above your calendars and coordinates what matters — nudges, carpools, conflict alerts, and family scheduling. Built for dual-income parents who juggle too much.

App Store
Download on
TestFlight
Google Play
Coming soon to
Google Play
Hobson App
Features

Less noise,
more presence

Everything you need to stay on top of family life, without another app demanding your attention.

Smart Nudges

AI-powered reminders from your calendar patterns. Overdue for a haircut? Date night missing? Hobson notices — and learns what matters to you over time.

Circles

Coordinate with your partner, family, or sports team parents. Share nudges, propose times, and see who's free — without sharing calendar details.

Talk to Hobson

Ask about your week, create events with your voice, or plan a date night with real restaurant suggestions — all in one chat.

Calendar Sync

Connects to Google Calendar, Apple Calendar, and ICS feeds. Forward emails to add events automatically.

Carpool Coordinator

Who's driving to soccer Tuesday? Hobson detects shared kids' activities across your circle and coordinates rides automatically. Track Carpool Karma to keep things fair.

Conflict Alerts

Hobson watches for scheduling conflicts and warns you before they happen. See what clashes at a glance — even across your circle.

Hobson App
Our Mission

The mental load is real. Hobson carries it.

Families juggle hundreds of invisible tasks — who booked the dentist, when was the last date night, is soccer registration open yet. Hobson reads your calendars, spots the gaps, and nudges you before things slip.

AI that reads your calendar patterns, not your messages

Opt-in only — no tracking, no ads, no data selling

Built by parents, for parents

Early Feedback

What beta testers are saying

Real feedback from real families testing Hobson

I didn't realize how many appointments I was letting slip until Hobson flagged them. Now I feel like I'm actually on top of things instead of always catching up.

Early Beta Tester
Working Mom · 2 kids

The circle feature is what sold me. My wife and I can finally see the same nudges and coordinate without a dozen texts back and forth.

Early Beta Tester
Working Dad · 3 kids

As a co-parent, staying aligned on schedules is everything. Hobson makes it effortless — one circle, shared nudges, no drama.

Early Beta Tester
Co-Parent · 1 kid

Ready to take back your week?

Join families already using Hobson to stay coordinated. Download the beta and start getting nudges that matter.

Hobson App
Hobson App
Hobson App
Pricing

Free forever. Seriously.

Start free with a 30-day trial. Then choose your plan — or cover your whole family for $4.99/month.

Free

30-day trial, then ads

Freeforever
  • 30-day ad-free trial
  • Unlimited nudges & AI
  • Circles & carpool coordination
  • Calendar sync & conflict alerts
  • 1 active shared list
Download

Ad-Free

Clean experience, just for you

$1.99/mo
  • Everything in Free
  • No ads — ever
  • Unlimited shared lists
  • $19.99/yr (save 17%)
Go Ad-Free

Family

Cover your whole household

$4.99/mo
  • Everything in Ad-Free
  • Ad-free for up to 5 family members
  • Family Weekly Recap
  • Coming: kid tracker, mental load balance
  • $44.99/yr (save 25%)
Get Family
FAQ

Frequently asked questions

Quick answers to the most common questions

Hobson connects to your calendars (Google, Apple) and uses AI to spot patterns and gaps — like an overdue dentist visit, a missing date night, or soccer registration opening soon. It sends you nudges so things don't slip through the cracks.
Yes. Hobson reads your calendar events to generate nudges but never shares your data with third parties. All AI processing happens through secure edge functions. We never sell your data.
Circles let you coordinate with your partner, family, or co-parent. When you share a nudge to your circle, members can accept, decline, or propose alternative times. Think of it as shared family awareness.
Yes. Every feature is free forever — nudges, circles, carpool coordination, conflict alerts, Talk to Hobson, the works. If you want a cleaner experience without ads, go ad-free for $1.99/month.
Hobson is currently available on iOS via TestFlight. Android support is planned. The app works with Google Calendar and Apple Calendar for event sync, and optionally connects to Strava and Apple Health for activity tracking.
Hobson detects recurring kids' activities shared across your circle — like soccer practice every Tuesday — and automatically asks who's driving 48 hours ahead. Parents tap 'I'll Drive' with their seat count, 'Need Ride,' or 'Not Going.' Carpool Karma tracks who drives most to keep things fair.
Your Sync Score shows how well Hobson knows your life on a scale of 0-100. Connect calendars, join circles, act on nudges, and link fitness apps to improve it. Find it on your Profile tab.